I wanted to share a case study on how we have been using our new Unmoderated Interview feature to get Voice of Customer feedback with awesome success.
Our new Unmoderated Interview feature allows us to capture video confessionals from our customers about high-level questions (including raw, candid feedback on our product’s strengths and weaknesses) without having to conduct moderated interviews.
Here is a step-by-step guide on how we do it.
Step 1: Set up an Unmoderated Interview in Userzoom Go
Step 2: Email the test link to customers or set up a pop-up notification on your website
We have done both. Below is a screenshot of our request using Intercom.
Step 3: Use our new Slack integration to notify a Slack channel when a new recording is complete
See instructions for using our Slack integration here. You will automatically get notifications like the below image when a response is complete.
Step 4: Review results
Here is an example video you'll get back:
Step 5: Use our @mention feature to notify key stakeholders about key moments in the video
You can also read more about how you can use Unmoderated Interviews for Diary Studies and In Real Life (IRL) research.
Let us know if you have any questions or need help setting this up!